+studio-designed Pavilion at The Beach officially opens to the public

Words by BSBG Media Team, Monday 30 May 2022

Pavilion at The Beach, a day-night, all-year round dining concept, has now officially opened its doors to the public in Dubai. The temperature-controlled venue features six brand new licensed restaurants, all housed under a transparent ETFE retractable roofing system.

Designed by BSBG’s +studio with aspirations of reimagining the way in which people experience the popular existing beachfront esplanade, the 60,000 ft² space provides an idyllic setting for casual dining, offering stunning views of the Arabian Gulf and Bluewaters from the terrace in the cooler months, while in the summer offering a temperature-controlled experience to ensure the continued popularity of The Beach all year long.

Commenting on the project, Michael Lewis, Group Design Director, said: “We saw an opportunity to create a high energy, branded F&B experience to add a new dimension to The Beach.”

A key feature of the project is the use of an EFTE roofing system, selected for its low weight in comparison to glass, exceptional light transmission, long service life and sustainability qualities. “It looks fantastic, and is a great example of how I think we’ve showcased our ability to revisit existing buildings or masterplans and find innovative ways to enhance or add new dimensions,” Michael continued. “This is particularly exciting as we foresee a requirement for many projects of a similar nature in the near future throughout Dubai.”

Shahram Shamsaee, CEO of Merex Investment Group, said: “Pavilion at the Beach aligns with Merex Investment’s vision to reimagine the way visitors enjoy spaces and the latest addition to The Beach’s tenant mix will amplify Dubai’s position as a global hospitality hub and sought-after location.

“Pavilion at the Beach will set the benchmark for Dubai’s thriving coastline and will be a fantastic addition to the Emirate’s tourism hotspot at The Beach. The 365 day a year, all day-night concept is a unique offering to Dubai’s thriving F&B sector and will support our growth to take destinations to and beyond their business potential by capitalising on prime locations.”

Speaking about the relationship with client Merex Investment Group, a joint venture between Dubai Holding and Brookfield Asset Management, BSBG Managing Partner Alistair McMillan said: “Great credit goes to Merex Investment Group for having the foresight to understand the significance of this intervention as a means of maintaining the relevance and widespread appeal of The Beach moving forward. We’re delighted with the outcome, and we look forward to continuing to work alongside Merex Investment Group on some exciting future projects in Dubai.”

BSBG Media Team

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