The process of design by +studio
The Foundation of Design by +studio. Michael Lewis, Roxanne Djaiji and Christopher Day FCIAT describe the…
16 May 2024Experience Loading
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Words by BSBG Media Team, Monday 19 February 2024
Designs for the two new towers which represent Uptown Phase 2 have now been revealed, as construction commenced with a groundbreaking ceremony at the beginning of February. The commercial project is the result of the strategic collaboration between Dubai Multi Commodities Centre (DMCC) and Brewer Smith Brewer Group (BSBG), announced in May 2023.
The BSBG +studio design of Uptown Phase 2 features two mid-rise commercial towers of 23 and 17 storeys, providing approximately 70,000 m2 of Grade A commercial office space, as well as 8,000 m2 of F&B and retail. BSBG is providing Design and Executive Architecture, Interior Design, Lead Consultancy and Construction Supervision services on the project.
Uptown Phase 2 has been designed to interact with the wider masterplan, as the towers open out to an activated central plaza, which will become the focal point of the wider Uptown Dubai district. The plaza will host a dynamic and diverse offering of activities from immersive art installations to music, film and fashion performances.
Commenting on Uptown Phase 2, Group Design Director, Michael Lewis, said: “The process of design involved analysing the masterplan beyond the plot boundary, to understand how to extract the most value for the client. We had the opportunity to look at the wider context of Uptown as a destination, and interpret the way in which that translates into our project.”
Philip Beckett, a Senior Design Architect on the project, added: “Creating a connection between the upper level drop-off and the urban plaza was a key decision we made early in the design process. The introduction of the central spine enhances wayfinding and creates a multi-level F&B activation strategy with elevated terraces overlooking the plaza. This arrangement not only enhances the visual experience but helps to create a vibrant and energetic lifestyle destination. As we were working on a large urban masterplan, the immediate and wider context had to be considered with every design decision we made.”
Michael concluded: “Complex mixed-use schemes such as this are hugely challenging, from the wider masterplanning to destination development – but it’s a process we really embrace within the studio, and we’re incredibly proud of the final outcome.”
BSBG is also the designer of Mercer House, the first residential project to be announced at Uptown Dubai. Read more on that project here.
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