Dubai Festival City Mall Repositioning

Sector

Retail

Project Roles

Design,Lead Consultancy, Executive Architecture, Interior Design,Executive Interior Design, Engineering, Contract Administration, Construction Supervision, Masterplanning

Completion

Under Construction

Floors

G+2

Contract

Standard

Design

BSBG +studio

Location

Dubai, UAE

Client

Majid Al Futtaim

In repositioning the design and execution of public realm elements of one of Dubai’s earliest and liveliest retail destinations, BSBG’s +studio has embarked upon a unique conceptual approach that transitions the architectural experience of the mall.

The design and execution of the public realm is formulated to offer a new and interesting dynamic; a fusion of a retail and entertainment experience. In providing a platform for authentic moments to be shared and for interesting entertainment concepts to be formulated, BSBG’s role involved elements of placemaking and activation of spaces, with the target of increasing end user dwell times and engagement.

The external frontage and interior elements became the subject of a complete redesign process, with the Festival Bay plaza becoming a hive of activity, augmented by lighting displays, new LED screens, improved sightlines and shop front enhancements. Additional parking and extra seating complete the project, which adopts an experiential approach to present Dubai Festival City Mall as a new destination-based retail/entertainment offering with the potential to have widespread appeal.

Dubai Festival City Mall Design Architect

Michael Lewis

Group Design Director

"The repositioning of Festival City Mall adopts a more experiential approach, and responds to digital immediacy"

Project Team

Scott Orwin

Senior Partner

Michael Lewis

Group Design Director

Roxanne Djaiji

Associate

Dubai Festival City Mall Repositioning

Michael Lewis

"The repositioning of Festival City Mall adopts a more experiential approach, and responds to digital immediacy"

Project Team

Scott Orwin

Michael Lewis

Roxanne Djaiji

BSBG unveils Michael Lewis as new Group Design Director

Festival Plaza opens to the public

BSBG returns to Dubai Festival City for design enhancement project

The Dubai Mall Zabeel

The Beach

Dubai Festival City Retail

Dubai Festival City Mall Repositioning

Michael Lewis

"The repositioning of Festival City Mall adopts a more experiential approach, and responds to digital immediacy"

Project Team

Scott Orwin

Michael Lewis

Roxanne Djaiji

Project Articles

BSBG unveils Michael Lewis as new Group Design Director

Festival Plaza opens to the public

BSBG returns to Dubai Festival City for design enhancement project

Related Projects

The Dubai Mall Zabeel

The Beach

Dubai Festival City Retail